2023—Now
Fintech Marketing Manager · Bank Sahabat Sampoerna
Own full-funnel strategy for Sampoerna Mobile Banking and growth-led campaigns across digital, partnership, and offline channels.
Growth & Performance Marketing Strategist
Design-trained · Data-backed
Lailani
Zhulmi
I turn attention into action — and campaigns into measurable growth. Built for brands that want to connect, convert, and scale.
7+Years in growth marketing
96K+App installs generated
1.7M+Paid media clicks driven
180+Media collaborations
Current focus
Fintech marketing, performance analytics, brand activation, CRM, social ecosystem, visual direction, voice & stage.
About
Creative mind.
Creative mind.
Commercial instinct.
Hi, I’m Lala — a marketer who turns creative ideas into measurable growth. I build campaigns that don’t just look good. They sell, scale, convert, and move people to act.
With 7+ years across fintech, banking, events, and creative business, I work at the intersection of brand storytelling, growth strategy, media performance, CRM, social ecosystems, and audience psychology.
My edge comes from blending a visual communication background with a business-minded marketing approach: every idea has a purpose, every channel has a role, and every campaign is built to create impact.
2021—2023
Digital Marketing Specialist · Bank Sahabat Sampoerna
Led rebranding, relaunch communication, performance campaigns, CRM, and digital reporting for Sampoerna Mobile Banking.
2018—2021
Creative Designer · Banking & Financial Services
Built campaign visuals and brand assets that shaped the bridge from creative execution into measurable marketing strategy.
Parallel
Founder · Voice Talent · MC
Run creative business projects, 3D visualization work, voice over, and live hosting — proof that communication can live on screen, stage, and space.
Selected Work
How I build growth
A portfolio of campaigns, social ecosystems, digital products, creative business work, and communication formats that connect strategy with measurable outcomes.
Sampoerna Mobile Banking
Building trust for a digital banking brand through product storytelling, acquisition campaigns, CRM communication, paid media, and multi-channel activation.
96K+App installs in 2025
Rp3,099Efficient CPI
19M+Paid impressions
SampoernaFest
Scaling a reward campaign into a multi-city brand festival with ticketing communication, social amplification, media partners, and digital activation.
7Cities
70%Ticket sales via digital
19.5MContent views
Human banking content
Making financial content feel simpler, more interactive, and more trustworthy through social media strategy, quizzes, testimonials, collaborations, and content pillars.
56K+Instagram followers
200KClicks/month
50KPage views/month
Dara Kitchen Set
Translating client briefs, measurements, lifestyle needs, and production constraints into realistic 3D concepts and finished custom furniture projects.
3—5Buyers/month
95%+Customer satisfaction
3DVisualization lead
Voice, presence & live storytelling
Hosting corporate events, product launches, livestreams, lucky draws, and delivering voice-over work for brand and campaign assets.
MultiFormat portfolio
LiveEvents & streaming
VOBrand narration
What I can do for your brand
Services with bite.
Click each line to expand. The sweet spot: marketing strategy that respects both creative taste and business numbers.
01
Growth & Performance Strategy
+Full-funnel acquisition strategy, paid media structure, conversion optimization, KPI framework, CAC/CPI/ROI analysis, and growth experiments.
02
Brand Campaign Architecture
+Campaign concepting, product positioning, go-to-market messaging, launch communication, visual direction, and integrated activation planning.
03
CRM & Social Ecosystem
+Content pillars, social mechanics, community engagement, email/push/WhatsApp journeys, retention communication, and always-on storytelling.
04
Event, Partnership & KOL Activation
+On-ground and digital activation, media partner coordination, KOL amplification, ticketing communication, and performance reporting.
05
Visual Direction & 3D Furniture Concepts
+Creative direction, campaign assets, custom interior visualization, 3D furniture concepts, client consultation, and production storytelling.
06
Professional MC & Voice Over
+Corporate hosting, livestream flow, campaign narration, commercial VO, festive greetings, event rundown delivery, and audience engagement.
Hiring me feels like
real work, real spark.
Strategy has to be sharp. Creative has to have taste. Execution has to survive the chaos. I like the messy middle where brands, numbers, people, and deadlines all become one coherent engine.
Build with meVisual Lab
Because taste matters.
A glimpse of the creative side: personal visuals, furniture renderings, campaign moments, and the warm jewel-tone system behind this prototype.
Color system
Warm canvas, organic dark typography, editorial burgundy, deep green accents, and structural moss lines.
Use this vibeExternal Presence
Find me in the wild.
Every card opens in a new tab. For recruiters and collaborators, LinkedIn + CV give the professional snapshot; the portfolio and Instagram accounts show the ecosystem.
Let's build something worth talking about
Got a bold brief?
Open to growth marketing roles, brand/product marketing, performance strategy, event activation, creative direction, consulting, MC/voice-over work, and collaborations that need both taste and traction.